HuManiS Humans and Management in Society

HuManiS (Humans and Management in Society) brings together some fifty members working in three main areas of management research. The first group focuses on corporate strategies and entrepreneurship, with studies on topics ranging from innovation to the  management of change. The second group reflects on the societal implications of sustainable development and HR management. The third group addresses a variety of topical marketing-related themes, such as engagement marketing, consumer behavior (including customer resistance, management of complaints, and reaction to online reviews), relationships to brands, and the psychology of marketing decision-makers, as well as a number of digitalization-related subjects (security of IT systems, adoption and use of digital technologies).